It's first important to understand Web 2.0. Tim O'Reilly explains it in his article, What Is Web 2.0. Web 2.0 is delivered as a service. It uses the long-tail approach to cover the mass majority of the web. The Web is very inclusive. Google AdSense is a prime example of this. It targets the user directly. It uses its related ads on small sites to reach certain niches. Through hyperlinks, the user is taken all over the Web. DoubleClick, another advertising service on the Web, does not follow the Web 2.0 criteria. It presents advertisements on large sites. It only stays at the head. The long-tail method proves more effective, as more people can be reached. The more people making use of Web 2.0, the more it will grow and develop.
More people are entering the world of Blogging and Podcasting. These two methods of communication are exactly what Web 2.0 is all about. Blogging and Podcasting allow the user to contribute their ideas to the Web. Both can be subscribed to through RSS feed. RSS feed notifies the subscriber of any changes made on the Webpage. With the increasing users of Blogs and Podcasting, the Web can only grow in its development. It will advance with a plethora of information. All of this information is linked together. David Weinberger would describe the Web as small pieces loosely joined. This relates to the present state of the Web and what the future Web will look like, only on a grander scale.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment